CEOʼs Message

Completing reforms while drawing a roadmap for the future.
We will seize global growth opportunities and make great strides
as a Green Enabler.

Representative Director, Executive Chairman, President and CEO
Sean M. Stack

Cultivating a Corporate Culture based on our Mission, Vision and Values

 2023 was the year we at Proterial embarked on a new journey. It was also a year in which we experienced major changes, including changing our company name and welcoming new shareholders (owners).

 The Bain Consortium provided two areas of value. First, they have management resources and expertise in focus areas such as aircraft and electronics. Second, their perspectives have enabled us to sharpen our focus as we explore future business opportunities and review our business portfolio. I would also like to take this opportunity to once again thank our employees for embracing this major change and for their proactive participation.

 2023 was a year in which the management team, employees, and owners all played their roles in establishing a clear outline for Proterial. Over the next few years, we will accelerate our transformation while implementing our management strategy and acquiring new lines of business to make Proterial a leader on the global stage.

 We are also committed to building a corporate culture at Proterial that is based on our Mission, Vision and Values. Our customers and suppliers expect us to be a professional partner that can solve their problems with cutting-edge, innovative technology. We conduct business based on the three PROs in our company name: Professional (work that exceeds expectations), Progressive (will to continue taking on challenges), and Proactive (a proactive attitude).

 I have adopted the following as my management motto: “A great culture beats a great strategy, but the two in combination is unbeatable.” I fully understand that I have been assigned the important role of fostering a new corporate culture. One of the core values that defines our company culture is that we are accountable to each other. We are responsible for providing our customers with high-quality products and services. We must also take responsibility for what we say and produce results in the form of revenue and profits. We on the management team are also responsible for creating an appropriate working environment for our employees. My goal is to foster a corporate culture where everyone is accountable and takes responsibility for one another and feels empowered to act. Proper delegation of authority is essential to achieving this. We have many different business units, each with its own leader. They understand their businesses best, so it is my job as CEO to listen to them, delegate appropriately, and empower them to solve their own problems. Delegation and accountability give people a sense of ownership over the businesses they're engaged in. We will foster a corporate culture in which each employee takes initiative, understands the environment around them, and puts our corporate philosophy into practice.

 Additionally, our top priorities as a management team are to protect the safety of our employees and ensure product quality. We also constantly encourage our employees to stop production if they notice even the smallest potential safety or quality deficiencies so that those deficiencies can be eliminated. A corporate culture that puts safety and quality first is fostered when all employees understand they have the authority and obligation to act in ways that protect safety and quality, and are empowered to act accordingly.

Strategic Pillars Paving the Way for Global Growth

 We strive to become a leading global company built around people, operational excellence and growth as the pillars of our strategy.

 With respect to our people, we will begin by thoroughly enforcing the principle that health and safety come first above all else. We will also focus on developing human resources by encouraging individual growth and autonomy. We can only achieve greater things by building the best teams and then strengthening the people who make up those teams. We will strive to create a positive and empowering workplace environment, and to select and develop the next generation of leaders.

 Now, let me address operational excellence. We will build a world-class organizational management system that will serve as the source of Proterial's competitive edge. Our manufacturing processes are optimized and outstanding at each of our locations. Optimizing and standardizing these capabilities across the entire global Proterial Group will allow us to create an extremely robust manufacturing framework that no other company can match. In FY2023, we established our new Manufacturing Technology Headquarters as a core division, propelling us on our way to achieving Proterial operational excellence.

 If the right people and operational excellence can be achieved, then the conditions for growth are in place. Today's mobility sector and its associated infrastructure development are undergoing a global shift toward xEVs* at an accelerating pace. Our extensive lineup of unique, highly functional materials enables us to help our customers achieve their sustainability goals and gives us the opportunity to expand our market share in a variety of growing markets. By harnessing the power of our people and operational excellence with a global mindset, we believe we will grow even faster.

  • *xEVs: A collective term for electric vehicles (EVs), hybrid electric vehicles (HEVs), and plug-in hybrid electric vehicles (PHEVs).

We Clarified the Outline of our Business Trajectory for FY2023

 We have reviewed management resource allocation and clarified the outline of our business trajectory for FY2023.

 In December 2023, we announced the sale of Waupaca Foundry, Inc., a subsidiary that manufactures and sells iron castings for automobiles in North America. The sale was finalized in early 2024.We also sold Ward, inc., a subsidiary that manufactures and sells piping equipment in North America, in February 2024. We also sold our piping equipment business, one of our oldest businesses, in August 2024. These three companies and businesses have contributed greatly to our business, but we decided to sell them because we believe they can develop and grow more under new ownership.

 At the same time, we have made aggressive investments in our focus areas. We have world-class assets in the aircraft industry, such as our Yasugi Works, which is equipped with a 10,000-ton free forging press and a vacuum melting furnace, and our Okegawa Works, which is equipped with a large ring mill. We supply heat- and corrosion-resistant alloys for jet engine components to the aerospace industry, and we would like to expand our supply to even more customers around the world. The Ministry of Economy, Trade and Industry is currently leading an effort to build a strategic aerospace-related supply chain in Japan. Our company's investment in the process of melting and forging large nickel alloy aircraft forgings has been certified in the Ministry of Economy, Trade and Industry's supply security plan, under which we expect to receive subsidies of up to 7.5 billion yen. We intend to improve our production base and promote technological development to increase our presence in aerospace-related fields.

 Additionally, silicon nitride and silicon carbide substrates are looking very promising in power electronics fields. They are important components of key devices installed in xEVs and are key to improving xEV performance. We expect significant growth to continue in the future, so we plan to continue making capital investments and promoting technological development while closely monitoring customer trends to further solidify our position as a player in these fields.

 We have also promoted various measures and projects across the company aimed at improving management efficiency and increasing corporate value in the medium to long term.

 Through our strategic pricing project, we are introducing more rigorous and disciplined internal control processes for pricing. We have also promoted a mindset for recognizing how the technology and added value behind our products profits our customers, as well as setting prices commensurate with that value.

 Through our Go-to-Market (GTM) project, we took stock of our capabilities and compared them with global benchmarks to evaluate the effectiveness of our business and identify gaps. We identified and evaluated strategic market opportunities that align with our technology and capabilities to determine where to prioritize our resources and funding. We will clarify opportunities and strengthen sales activities to further accelerate growth.

 We are also focusing on a project to reduce procurement costs. We use internal and external best practices to optimize all processes as well as procurement costs, including raw material costs, outsourcing and repair costs, and logistics costs. We first implemented this project at a few locations to start, and we plan to expand it to other locations in the future.

Our 100-year History and Accumulated Assets are Essential to Rapid Corporate Growth

 We have accumulated significant assets over our more than 100-year history, dating back to our founding in 1910. These assets include employees with diverse knowledge and skills, factory facilities all over the globe, and outstanding structure and composition control technologies, mostly for metals. Our human, manufacturing and intellectual capital has enabled us to build strong relationships with a wide range of customers. Our strategic pillars of people, operational excellence and growth realization will help us enhance these outstanding strengths and assets. We will grow globally by providing superior value to our customers.

 I call our company a Green Enabler. I call it that because the high-performance materials we provide are essential to helping our customers achieve their sustainability management goals, including reducing CO2 emissions. For example, our products are used around the world in rare earth magnets for EV drive motors and as important components in power electronics for power supply circuits. Our high-performance materials help our customers innovate and resolve social issues. We know it is important to clearly explain the social value of our business so that all stakeholders understand it.

Steadily Implement Medium-term Management Plan and Increase Corporate Value Globally

 I will now address our outlook for FY2024 and beyond. We are currently formulating a new medium-term management plan, which we plan to complete this fall. The medium-term management plan will provide a clear roadmap for the future. Of course, this will also incorporate key product and technology roadmaps and productivity initiatives, providing detailed accountability for when we can deliver what innovations to our customers. We will review our progress against this plan each quarter and each fiscal year, and use it to take necessary measures. By establishing a corporate culture in which employees take individual responsibility for carrying out plans, I believe that in FY2028, the final year of the medium-term management plan, we will be able to congratulate each other on having achieved everything we set out to.

 We are currently undergoing a major transformation. We thank all stakeholders for their participation in and commitment to this transformation.

 We will continue to increase our corporate value globally as a high-performance materials company that supports a sustainable society, and ask all stakeholders to look forward to our future development.